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• Philip Kotler Marketing Management

Manajemen pemasaran Kotler Chapter 3 & 4.1.TUGAS RESUMEMARKETING MANAGEMENTCHAPTER 3 & 4KELOMPOK 1:Achmad ZainudinKacung AbdullahDosen: Dr. Ayu EkasariKelas: B.Chapter 3#Collecting Information and ForecastingDemand.Information Needs Probes. What decisions do you regularly make?.

Philip Kotler Marketing Management

What information do you need to make these decisions?. What information do you regularly get?. What special studies do you periodically request?. What information would you want that you are not gettingnow?. What information do you want daily?